Your ads in front of buyers, your budget in your hands
When someone searches for what you sell, your ad can be right there. Google Ads is pay-per-click (PPC) advertising: you pay when someone clicks. We use that to put your budget behind the searches that bring you customers.
Visitors from day one, clear data within weeks
Ads start bringing visitors the day they go live. Within a few weeks, you have the first meaningful data on which searches, ads and pages work for your business. We move your budget toward what works and away from what doesn’t.
One clear yardstick
Our yardstick is simple: better numbers than the month before. We set your goal as a number together in the first month, and every month we report against it. When we fall short, we find out why and update the plan right away.
A landing page that finishes the job
The click is only half the work. We review the page your ad sends visitors to and suggest changes that make the next step obvious, such as a clear headline, a short form and a phone number that is easy to find. A visitor who knows what to do next is a visitor who gets in touch.
What we manage for you
Our Google Ads work covers six things, from the first review to the monthly report.
- Account and tracking review: we check what exists today and what is missing.
- Account structure: we organize your ads around what you sell and where you sell it.
- Ad copy: we write ads that match what your customers are searching for.
- Audiences and negative keywords: we show your ads to the right people and keep out irrelevant searches.
- Landing page recommendations: we suggest changes that make the next step clearer.
- Weekly PPC optimization and monthly reporting: we adjust the account every week and report every month.
The campaign types we run
We run four types of campaigns and choose them by how your customers buy. Many accounts begin with one or two and add others as data builds up.
Search
Search ads appear when someone types a query into Google. They suit businesses whose customers search with a clear intent to buy or ask for a quote. We start with keyword research: we find the phrases your customers use and group them by intent. We also build a list of negative keywords, which keeps your ads away from searches that would cost you clicks without value. This is paid search at its most direct, and it is where most PPC accounts begin, because the person searching is already looking for what you offer.
Performance Max and Shopping
Performance Max shows your ads across several Google channels from one setup. Shopping ads show your products, with image and price, to people searching for them. Shopping suits online stores, and Performance Max can also serve lead and store-visit goals. Both depend on well-kept product data, so we review your product feed and pages before we recommend either.
YouTube
YouTube ads build demand: they introduce your business to people before they start searching. We use them to reach a defined audience, and we judge them by the goal we set with you.
Ads and organic search support each other when you plan them together. See our SEO work.
Where you are now, and where we start
Here are four situations we see often, and our first move in each.
- You spend on ads but too few customers get in touch: we review targeting, tracking and your landing page together, find where the budget is lost and start there.
- You are starting from scratch: we build the account structure, the tracking and your first ads around what you sell and where you sell it.
- Someone else set up your account: we work inside it instead of starting a new one, so its history stays intact, then we fix what holds it back.
- You sell products online: we review your product feed and pages first, then build Shopping and Performance Max around them.
If more than one applies, we set the order together.
How we work as your Google Ads agency
Every account follows the same four steps, and you see the result of each one before the next begins. See how we work across every service.
Step 1: Account and tracking review
If you already have an account, we review its structure, search terms and settings. Then we check how results are measured: GA4, Google Ads conversion tracking and Consent Mode, which adjusts how tags behave according to each visitor’s cookie choice. You give us access, and you can remove it at any time. We record your starting numbers, so every later change is read against them.
Step 2: Setup and your approval
We turn the review into a written plan: how the account is structured, which searches we target and what each group of ads is for. You read it and ask your questions before anything is built. Nothing goes live without your approval. After that, we launch your first campaigns and watch the early data closely.
Step 3: Weekly optimization
Each week, we review search terms, add negative keywords, adjust bids and test new ad copy. Every change is logged, so you see what changed and why. New campaigns and budget changes go live with your approval. If something stops working, we change direction right away. That weekly rhythm keeps your ads tied to real searches instead of assumptions.
Step 4: The monthly report
Each month, you get a report in plain language: what we did, what worked and what comes next. It shows the numbers that matter for your goal, such as cost per conversion and return on ad spend (ROAS), and you see where each number comes from. If your goal is inquiries, the report shows how many leads came from your ads. You can forward it to your management as it is.
Your account, your ad spend
With us as your Google Ads agency, the account is opened in your name and stays yours. Ad spend is billed by Google directly to your payment method, separate from our fee, so you always know where your money went.
The account stays yours
Your account, its history and its data stay with you, even if we stop working together. You can remove our access whenever you want. If you already have an account, we work inside it instead of starting a new one, so its conversion history stays intact. Automated bidding learns from that history.
Your budget, sized to your goal
There is no single right budget. It depends on your goal, on what a click costs in your market and on how much data the account needs to learn which searches work. We discuss your budget before we plan and recommend the amount that fits your goal.
We measure what your ads produce
Measurement starts before the first ad. Each goal, such as a form submission, a phone call or a purchase, is set up as a key event in GA4 and, where it guides bidding, as a conversion in Google Ads, using conversion tracking that records what visitors do after they click. We then report leads and sales separately from clicks, so you see what your ads produced and not only how many people visited. We set up tracking to meet GDPR and Türkiye’s KVKK, and Consent Mode lets your tags respect each visitor’s cookie choice.
What you can count on from us
Every account comes with the same commitments.
- A target in numbers: in the first month, we turn your goal into a number, and every month we report against it.
- A simple monthly report: built around your goal, ready to forward to your management.
- Your account in your name: it stays yours, and so does your data.
- Your approval first: new ads and budget changes go live when you say so.
- Quick answers: we reply to quote requests within 3 business days.
- Monthly terms: management renews month to month, and you can leave with one month’s notice.
34 businesses in 15 countries
Since 2016, we have worked with 34 businesses in 15 countries: nine in the United States, seven in Türkiye, four in Switzerland and 14 more across 12 other countries. Zirkonzahn, Bridge Champ, Wilio and GoodTime are among them. Our sectors include dental technology, software, real estate, tourism, construction and local services. Whether you run a local business or sell in several countries, we write your ads and landing page recommendations for the market you want to reach. See where our clients are based.
What it costs and how to start
Our fee as your Google Ads agency is set by the scope of the work and confirmed in your written quote.
Getting started takes three steps, and you can request a quote at any time.
- Share your details through the quote form.
- We reply within 3 business days with questions about your goals and markets.
- We send you a written quote.
Frequently asked questions
How much does Google Ads management cost?
The fee depends on the scope of the work and the number of accounts, and your written quote lists exactly what is included. Ad spend is separate: Google bills it directly to your payment method.
Is there a minimum ad budget?
There is no single right number. It depends on your goal, on what clicks cost in your market and on how much data the account needs to learn. We discuss it before we plan and recommend the amount that fits your goal.
How soon will I see results?
Ads start bringing visitors the day they go live. You see the first meaningful data within a few weeks, and we strengthen your ads based on what it shows.
Who owns the Google Ads account?
You do. The account is opened in your name, you pay Google directly for ad spend and you can remove our access whenever you want. If we stop working together, the account and its history remain yours.
Do you manage Search, Performance Max and Shopping?
Yes. We manage Search, Performance Max, Shopping and YouTube ads. Which one fits depends on your goal and on whether you sell products online. After we review your account, we suggest a starting point.
How will I know what is working?
Each month you get a plain-language report built around your goal, and we review it together. It shows the numbers that matter for your goal, and you can forward it to your management as it is.
What do you need from me to get started?
Your goal and target markets, access to your Google Ads account if you already have one, a payment method for Google and one person who can approve changes. If you do not have an account yet, we set one up in your name.
Is there a long-term contract?
No. Google Ads management is monthly, and you can leave with one month's notice. The account and its history stay yours.
Can you also run Meta Ads or SEO?
Yes. We run Meta Ads and SEO as well, and we plan them together with your Google Ads so each channel supports the others.
Do you work with businesses outside the United States?
Yes. We have worked with 34 businesses in 15 countries, nine of them in the United States. We write your ads and landing page recommendations for the market you want to reach, and confirm which languages we cover in your quote.
How do I get started?
Request a quote, and we reply within 3 business days with questions about your goals and markets. Then we send a written quote that commits you to nothing. Tell us about your account, your goal and your market, and we will tell you exactly where we would start as your Google Ads agency.
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