What our page speed optimization service does for you
If a visitor who clicks your ad or finds you on Google leaves before your page loads, they try the next result. That first moment is our job: we make the changes your pages need to load fast on every device, respond to taps right away and stay stable while loading.
We start with measurement, not guesswork. We record how fast your most visited and most valuable pages are today, fix the issues with the biggest impact first and measure again after every change.
How speed shows up in sales, ads and search
Website speed pays off in three places at once.
In sales: visitors reach your offer
On a slow page, visitors can leave before they see your quote form or your cart button. That is why the pages that bring in leads and sales come first: landing pages, product and service pages, the cart and your forms. We read our measurements next to your conversion data.
In ads: what each click pays for
On Google Ads and Meta Ads you pay for every click, including the ones that leave before the page loads. Google Ads calculates Quality Score from expected clickthrough rate, ad relevance and landing page experience (Google Ads Help (opens in a new tab)). So the clicks you pay for are not wasted, we measure each landing page before a campaign goes live and fix what needs fixing.
In search: Core Web Vitals and page experience
Google uses a set of metrics called Core Web Vitals to measure how fast a page loads, how quickly it responds and how stable it stays. Google’s Search documentation recommends good results on these metrics and says that, with other page experience aspects, they align with what its core ranking systems seek to reward (Google Search Central (opens in a new tab)). Our SEO agency work builds on the same foundation.
What we measure
We assess your site with the three metrics Google uses and aim for Google’s published good thresholds (web.dev (opens in a new tab)), shown below.
Loading: LCP
Largest Contentful Paint measures when the largest piece of content, often the main photo or headline, appears on screen. Google’s good threshold is 2.5 seconds or less.
Responsiveness: INP
Interaction to Next Paint measures how quickly the page reacts when a visitor taps a button, opens a menu or fills in a form. A good value is 200 milliseconds or less.
Visual stability: CLS
Cumulative Layout Shift measures how much content moves while the page loads; it is why text jumps or you tap the wrong button. A good value is 0.1 or less.
Lab data and real-user data
Lab data shows how a page loads in a controlled test, and we use it to find causes. Field data comes from real Chrome users (the Chrome User Experience Report, or CrUX), and the speed report in Search Console is based on it. PageSpeed Insights shows both on one screen.
A lab test cannot measure responsiveness to real taps, so there we watch a stand-in signal called Total Blocking Time. Google suggests judging each metric at the 75th percentile of page loads, so we track mobile and desktop separately. For pages with little traffic, we read lab results next to your own analytics.
What we fix
These are the fixes we make most often.
Images
We resize every photo to the size it is shown at, convert it to AVIF or WebP and lazy-load what sits further down the page. The main photo on the first screen gets priority.
Fonts
We subset your fonts to the characters your site uses, host them on your own domain and load them with the right priority, so text appears on time without jumping.
JavaScript and CSS budgets
We set a JavaScript and CSS budget for each page type: we defer code the page does not need to open, remove what is unused and inline the styles the first screen needs. An unneeded plugin, chat widget or heatmap script is often the heaviest load; we decide with you which ones earn their place.
Servers, CDN and caching
If the first byte arrives late, the cause is usually on the server. We measure server response time, set up or tune a CDN that serves pages from near each visitor and write caching rules for each file type.
Layout shifts
We reserve space for photos, videos and ad slots so late elements do not push content around, and we place cookie banners and chat buttons where they cannot shift the page.
How we work: measure, prioritize, fix, measure again
Every project follows four steps, each ending with something concrete in your hands. See how we work across every service.
- Measure: We record the mobile and desktop speed of your priority pages with lab and field data. This becomes the “before” column of your report.
- Prioritize: We rank each issue by impact and effort. A big problem on a page that sells comes first.
- Fix: We apply changes in a test environment first, then put them live with your approval.
- Measure again: We measure the same pages under the same conditions and record the difference. Field data covers the last 28 days, so we keep watching it in the following weeks.
Platforms we work on
The right fix depends on how your site is built.
- WordPress and WooCommerce: We reduce theme and plugin weight, set up a page cache and media settings, and clean up the database.
- Shopify: We tidy up theme code, app scripts and media files within the limits the platform allows.
- Custom builds and static sites: On frameworks such as Astro or Next.js, or on custom software, we look at code, hosting and deployment settings together.
- Large and multilingual sites: We fix issues at template level, so each change reaches every page built on that template.
If the platform itself holds your site back, we discuss a rebuild openly; our website redesign services plan speed from day one.
What you get: a before and after report
At the end of the work you receive a plain report. It includes:
- The mobile and desktop values of every measured page, before and after, side by side
- Each issue we found, its cause and its priority
- Each change we made and the metric it affected
- How the field data moved in the following weeks
- A short checklist to keep your site fast when you add new pages, media and code
Each number shows its source tool and date, so you can pass the report straight to your developer.
Who we work with
Our page speed optimization service makes the biggest difference when:
- You send traffic from Google Ads or Meta Ads to a landing page that loads slowly
- Search Console shows Core Web Vitals warnings for your site
- Your online store has grown heavy with product photos and apps
- Your site slowed down after a redesign or a platform change
- You have developers, but they have no time for speed work
If your own team makes the fixes, we handle measurement, prioritization and verification. Since 2016, we have worked with 34 businesses in 15 countries.
Proof: the site you are reading
We built this site and applied the same rules here: AVIF and WebP graphics, subset fonts, a strict code budget and a global delivery network. Test its speed yourself in PageSpeed Insights (opens in a new tab).
First step: a free audit
Start with a free SEO audit through the form below. It covers page speed: within 3 business days, you get an annotated PDF on what slows your site down and what to fix first. To discuss scope directly, request a quote, and we reply within 3 business days.
Frequently asked questions
How long does speed work take?
It depends on the size of your site, your platform and the source of the problems. File format and cache settings change quickly, while theme or code work takes longer. After the first measurement, you get a step-by-step timeline.
Which values do you aim for?
We use Google's good thresholds as the line to aim for: 2.5 seconds for LCP, 200 milliseconds for INP and 0.1 for CLS. After the first measurement, we set the target with you page by page and report against it every time.
Why does my PageSpeed score change between tests?
A lab test simulates network and device conditions anew on every run, so the score moves from test to test. We do not rely on one score; we compare repeated tests under the same conditions with real-user data.
Will speed work change my design?
Usually not. Most of the work happens where visitors do not look: file formats, code weight, fonts and hosting settings. If a change would affect how your site looks, we show it to you first, and it goes live with your approval.
Do I have to remove WordPress plugins?
Only the ones you do not need or that do the same job twice. We measure each plugin's effect on speed and talk to you before we suggest removing or replacing it.
Will my site slow down again later?
New photos, scripts and apps get added over time, which is why the report includes a short checklist. If you like, we track speed every month, flag any page that drifts from the thresholds and fix it.
How is the fee set?
Your fee depends on the number of pages, your platform and the source of the problems. We confirm it in a written quote that lists what is included. If the scope grows later, we talk to you first.
How do I get started?
Request the free audit in the form below, and within 3 business days you get an annotated PDF on your site's speed and what slows it down. Neither the audit nor a quote request commits you to anything. Tell us where your site stands today, and we will scope our page speed optimization service around it.
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